Bangkok, Thailand, May 8, 2025 / TRAVELINDEX / Asset World Corp Public Company Limited (AWC), Thailand's leading integrated lifestyle real estate group, has signed a hotel management agreement with Marriott International for the opening of the JW Marriott Hotel Bangkok Ratchadapisek – Bangkok's first and largest leisure and MICE destination. Located in the iconic Jubilee Prestige Tower, the luxurious resort-style hotel is expected to feature Bangkok's largest swimming pool and further enhance Thailand's global appeal as a premier leisure, wellness, and business travel hub. As part of AWC's Lifestyle Destination portfolio and in line with its 2025 Growth Strategy, the project sets new standards for integrated hotel experiences and redefines Bangkok's emerging business district as a global destination for discerning travelers and world-class events.

Wallapa Traisorat, CEO and President of Asset World Corp Public Company Limited (AWC), stated: “Our long-standing partnership with Marriott International has already yielded numerous successful projects, and we are delighted to collaborate to bring one of the most prestigious brands to Bangkok’s vibrant business district. This partnership to develop the JW Marriott Hotel Bangkok Ratchadapisek marks a turning point in our journey to strengthen Thailand’s hospitality industry through our AWC lifestyle destination model. By uniting luxury, wellness, and innovation under one roof, creating an oasis of tranquility in the heart of the city, we are setting new standards for urban destinations and fostering sustainable growth in this area. Our partnership with Marriott International underscores AWC’s unwavering commitment to developing world-class experiences for travelers and investors, while further solidifying Thailand’s position as a global destination for sustainable tourism.”

Shawn Hill, Chief Development Officer for Asia Pacific (excluding China) at Marriott International, said: “We are delighted to be partnering with AWC on this groundbreaking project, which marks an exciting new chapter for the JW Marriott brand in Bangkok’s vibrant new business district. Founded in honor of J. Willard Marriott, the visionary founder of Marriott International, JW Marriott embodies a heritage of excellence and timeless hospitality. AWC’s vision and commitment to quality perfectly align with our brand’s focus on holistic well-being, intuitive service, and unparalleled luxury experiences. Upon opening, the JW Marriott Hotel Bangkok Ratchadapisek will leverage Marriott Bonvoy’s extensive distribution and loyalty network, offering exclusive member benefits and global brand awareness. Together, we look forward to creating a world-class destination that showcases the best of Ratchadapisek to both business and leisure travelers.”

AWC's acquisition of Le Concorde Tower, which will henceforth operate as Jubilee Prestige Tower, marks a significant milestone in the company's strategic expansion. Located on Ratchadapisek Road in a major business district, the mixed-use building addresses the city's growing demand for luxury accommodations, prime office space, and comprehensive MICE facilities. The JW Marriott brand will generate immediate prestige and demand, boosting AWC's revenues and increasing the property's long-term value.

The Jubilee Prestige Tower, with a total area of ​​120,965 square meters, is a standout mixed-use building in Ratchadaphisek, redefining the office experience by combining luxury, comfort, and lifestyle. Alongside the planned 368-room JW Marriott Hotel, the tower offers world-class lifestyle office space, flexibly and innovatively designed to meet the needs of modern professionals. Tenants will benefit from 10,000 square meters of resort-style amenities and event space, creating a unique environment for living and working together, ideal for innovation, collaboration, and well-being.

As the first internationally renowned luxury hotel in Ratchada, the JW Marriott Hotel Bangkok Ratchadapisek will define the district as a prime investment zone. Offering the largest MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities in the area, the hotel is poised to become a premier destination for international conferences and corporate events. The Jubilee Prestige Tower, whose design reflects JW Marriott's focus on holistic well-being, also houses a Beauty Hub for wellness retreats, an Urban Wellness Sanctuary in collaboration with health and mindfulness experts, and exclusive dining options including a rooftop restaurant, an all-day dining restaurant with live cooking stations, an authentic Japanese restaurant, an elegant Chinese restaurant, and a cigar and whisky bar.

Strategically located in Ratchadaphisek, one of the city's fastest-growing economic zones, the hotel offers unparalleled accessibility. Just steps from the Huai Khwang MRT station, it also provides convenient access to Suvarnabhumi Airport via the nearby City Airport Terminal (Airport Rail Link Makkasan Station). Surrounded by embassies, financial institutions, and multinational corporations, the hotel sits at the heart of a burgeoning business and cultural center. Its proximity to attractions enhances the area's appeal to both business and leisure travelers, highlighting the vibrant diversity and boundless potential of the region for exploration.

As part of the larger Jubilee Prestige Tower – named for the original purpose of Ratchadaphisek Road to celebrate the Silver Jubilee of His Majesty King Bhumibol Adulyadej the Great – the JW Marriott Hotel Bangkok Ratchadapisek will evolve into a destination in its own right. AWC's goal is to create a forward-looking environment that fosters Thailand's long-term economic success. In addition to strengthening the AWC portfolio, the project is expected to generate sustainable cash flow and long-term value growth once the property has been transformed into a premier destination.

The building also underwent a three-stage structural analysis by experienced engineers and an independent testing laboratory to ensure its stability and safety following the recent earthquake in Bangkok. This underscores AWC's commitment to the highest standards of quality and reliability for all stakeholders.

“This partnership underscores AWC’s commitment to a better future for all by developing forward-looking projects that meet the evolving needs of today’s travelers,” said Ms. Wallapa. “Our partnership with Marriott International to open the JW Marriott Hotel Bangkok Ratchadapisek will set a new pinnacle of luxury in Ratchadapisek and further strengthen Bangkok’s position as a leading destination for international conferences, incentive travel, and exclusive leisure experiences.”