Why should you go there and how do you do it right?

Ao Phai is one of Koh Samet's most popular beaches, offering a compact stretch of white sand on the island's east coast in Rayong province. The beach attracts visitors with its calm waters, picturesque sea views, and relaxed atmosphere, appealing to both day-trippers and overnight guests. Restaurants line the beachfront, allowing for convenient dining with a sea view. Several resorts are also easily accessible from the beach.

The atmosphere in Ao Phai is relaxed and uncrowded. The beach offers a perfect blend of comfort and laid-back coastal charm. Visitors mingle with locals and international guests, find restaurants right on the beach, and enjoy picturesque views – ideal for a short or longer stay. The beach is open during the day and well into the evening.

For your information: Koh Samet is accessible by ferry from Ban Phe Pier in Rayong. Travelers should therefore factor in travel time from Bangkok or Rayong. The island is located within a national park, so foreign visitors are required to pay an entrance fee upon arrival. Ao Phai is a good choice for those seeking a quieter alternative to the island's busier main beach, especially on weekdays when it's less crowded.