Why should you go there and how do you do it right?

The Ao Nang Landmark Night Market is the large food market that takes place every evening opposite Nopparat Thara Beach, next to KFC in the Ao Nang Landmark complex. It's the one most people think of when they hear "Ao Nang Night Market." Located about 2 km up the beach road from the center of Ao Nang Beach, it's more easily reached by car than on foot from most hotels along the beachfront. Stalls are set up in the late afternoon, and the full range of food is in full swing by around 6 pm. There's covered seating in the center and live music on the stage.

Most Thai dishes cost 70–100 baht, a plate of five pork or chicken skewers around 100 baht, rolled ice cream also around 100 baht, and a small beer 70–100 baht. At the pizza stands, it costs about twice as much. Seating is divided into zones, with a beer area at the bar, so read the sign before sitting down with a Chang beer. Fire shows are usually held on weekends, and Muay Thai fights take place several times a week at the nearby Ao Nang Landmark Boxing Stadium.

I would consider it more of an evening meal than a shopping spree. The clothing and souvenir stalls offer the usual beach fare, and according to reviews, prices rise during peak season, with vendors rarely responding to haggling. It's best to order dishes prepared in front of you, such as grilled fish, kebabs, or fried noodles, as hygiene varies from stall to stall. Don't confuse it with the Night Market Place, a smaller market held from 5 pm to 10 pm near the Ao Nang Strip, or with the Wednesday market in Khlong Haeng, where locals shop.