Phang Nga, Thailand, November 6, 2025 / TRAVELINDEX / Kata Group Resorts, a long-standing leader in Southeast Asia's beachfront resorts with over 45 years of experience, is proud to announce the rebranding of Beyond Khaolak Resort to ananea Beyond Khaolak – the first ananea-branded hotel in Thailand and the brand's flagship property in Southeast Asia. This transition marks a new chapter for the Andaman Sea beachfront resort and reflects a modern understanding of travel shaped by the philosophy of "Slow Glamour" – a lifestyle that celebrates simplicity, mindfulness, and a meaningful connection with nature, oneself, and the people around us.

The Beyond Khaolak Resort, formerly one of the flagship resorts of the Beyond Hotels & Resorts brand, has earned a reputation for its award-winning hospitality. Its rebranding as ananea Beyond Khaolak is the result of a strategic partnership with ananea, a European lifestyle hotel brand that caters to a new generation of travelers seeking balance, inspiration, and meaningful experiences. ananea is part of DERTOUR Hotels & Resorts, a company within the DER Touristik Group, one of Europe's largest and most prestigious travel and hotel groups, which also includes brands such as Sentido, Calimera, Aldiana, and Playitas. This opening marks the launch of ananea's first hotel in Thailand and the brand's flagship property in Southeast Asia.

“This is a significant milestone for our group,” explained Pramookpisitt Achariyachai, Chairman of Kata Group Resorts. “The transition to ananea Beyond Khaolak represents not just a name change, but a redefinition of the beach holiday in Khaolak for the modern traveler seeking meaningful and inspiring moments. Our partnership with ananea, under the umbrella of DERTOUR Hotels & Resorts, combines our 45 years of experience in Thai hospitality with contemporary European lifestyle design. As the first ananea resort in Thailand and the flagship in Southeast Asia, ananea Beyond Khaolak sets a new standard for lifestyle-oriented coastal resorts. We look forward to welcoming guests to this newly designed sanctuary and creating unforgettable memories together.”

The name "Ananea" derives from the Greek word "Ananeosis," meaning "renewal." This philosophy is reflected in the resort's atmosphere and design, which blends minimalist Mediterranean influences and contemporary European design with the welcoming warmth and natural authenticity of the Thai coast. The resort's lifestyle, which describes itself as "Slow Glamour," embodies a form of barefoot luxury where comfort, tranquility, and effortless elegance come together naturally.

Located on the tranquil Pak Weep beach, ananea Beyond Khaolak is just 80 minutes from Phuket International Airport. The resort offers an exclusive villa concept with 177 spacious villas, ranging from garden villas to generous two-bedroom pool villas. Each villa has been meticulously designed with natural materials and warm, earthy tones to create a calming atmosphere, embodying the "less is more" design philosophy. The lush landscaping and proximity to the sea enhance the sense of privacy, spaciousness, and deep relaxation.

The resort follows an adults-focused design philosophy, prioritizing the comfort and needs of adult guests, while simultaneously welcoming travelers of all ages. Facilities include the Kanda Spa, a fully equipped fitness center, and expansive outdoor pools. A thoughtfully curated wellness program promotes the rejuvenation of body and mind with offerings that emphasize gentle movement, mindfulness, and the joy of relaxed leisure – known as slow entertainment.

Guests can also enjoy a variety of culinary experiences featuring top-quality ingredients and fresh, local produce. Motown On Fire offers refined steak and grilled dishes, while the At Beach Bar and Restaurant entices with a relaxed beach atmosphere. The @Beyond Café serves coffee and light snacks in a warm, inviting ambiance – ideal for lingering and chatting.

The resort's vision extends beyond mere hospitality, encompassing sustainability and social responsibility, guided by the conviction that "more than just a good place makes for a better planet." Its operations and guest experience are shaped by ecological and social responsibility, reflecting a commitment to harmonizing luxury with a mindful approach to nature and local communities.

Mr. Sassitt “John” Thavornvongwongse, Deputy Vice President of Kata Group Resorts and Beyond Hotels & Resorts, explained: “A stay at ananea Beyond Khaolak is a journey of rejuvenation for body and soul. We cultivate a relaxed, glamorous lifestyle where guests can naturally connect with like-minded individuals who share the same appreciation for a simple, beautiful life. Every communal space, every carefully selected activity, and every lovingly crafted detail reflects this philosophy. Here, guests experience a true expression of barefoot luxury – understated yet thoughtfully designed.”

"Our sustainability vision is deeply integrated into our business operations and is aligned with the UN Sustainable Development Goals 2030. We value the responsible use of resources, the protection of Khaolak's valuable marine and coastal ecosystems, and sustainable local economic growth. Our aim is not only to meet global certification standards, but to seamlessly, meaningfully, sustainably, and measurably integrate these principles into our daily practices."