Thailand's breathtaking beauty meets New York's vibrant design energy this spring in a campaign that redefines the intersection of travel and fashion. The Tourism Authority of Thailand (TAT) has partnered with iconic New York heritage brand 3.1 Phillip Lim to launch its flagship 2025 campaign, "Blooming Lotus: 3.1 Phillip Lim x Fantastic Thailand."

The collection “Blooming Lotus: 3.1 Phillip Lim x Amazing Thailand”, inspired by the third season of the HBO® original series, celebrates the vibrant creativity and cultural richness of the country – a blend of luxury travel, modern craftsmanship and fashionable storytelling.

A fusion of fashion and travel

At the heart of the collaboration is a limited-edition capsule collection by 3.1 Phillip Lim, capturing the breathtaking landscapes and cultural diversity of Thailand. Featuring ribbed tank tops, capri pants, structured T-shirts, a sleek bomber jacket, versatile tote bags and travel bags, and a casually cool cap, each piece embodies the elegance and spiritual tranquility of the country.

Whether you're strolling through Bangkok's neon-lit night markets, visiting temples in Chiang Mai, or sailing through the tranquil waters of the Andaman Sea – this collection is designed for the modern explorer – based on comfort, confidence, and craftsmanship.

The collection is available now at 31PhillipLim.com and ThailandInsider.com/BloomingLotus and was launched shortly after the finale of the third season of The White Lotus. This makes it the perfect post-show travel passport for your Thailand-inspired vacation.

“The event in New York is just the beginning,” said Chompu Marusachot, Director of TAT New York. “We are delighted to partner with 3.1 Phillip Lim as our design partner and Goway Travel as our tour operator. This collaboration impressively combines fashion and travel, highlighting Thailand’s vibrant creativity and inspiring travelers to discover the country in a new way.”

Blooming Lotus is more than just a fashion collection – it's also an invitation to Thailand. With the "must-do" experiences in Thailand curated by Goway Travel, travelers can plan their next trip to complement their new wardrobe. From luxurious spas and vibrant street food tours to jungle retreats, each of these experiences reflects the themes of balance, beauty, and adventure that run throughout the entire campaign.

“Thailand is known for its world-class wellness and spa offerings,” added Anoma Vongyai, director of TAT Chicago. “This campaign highlights precisely these experiences – the healing power of Thai cuisine, the rejuvenating effects of traditional massages, and ancient wellness rituals that nourish both body and soul.”

Rooted in the same spirit of balance that characterizes Thailand's approach to well-being, this event underlines that travel is not just about the destination, but also about a sensual, soulful experience.

“At 3.1 Phillip Lim, we have always celebrated culture, craftsmanship, and storytelling through fashion. Our collaboration with the Tourism Authority of Thailand is a tribute to Thailand’s breathtaking beauty and rich heritage, which is beautifully showcased in the third season of The White Lotus,” said Wen Zhou, co-founder and CEO of 3.1 Phillip Lim. “With this limited-edition collection, we capture the spirit of this magical place in the unmistakable style of 3.1 Phillip Lim – an essential wardrobe of meticulously crafted pieces for the inquisitive adventurer on her world travels.”

Discover the collection at 31PhillipLim.com and ThailandInsider.com/BloomingLotus and start your journey in style.

Special thanks and acknowledgments

  • Campaign photographer: Michael Creagh
  • Art Director: Nole' Marin
  • Hair & Make-up: Steven Rice