Bangkok, Thailand, June 24, 2026 / TRAVELINDEX / AirAsia MOVE (MOVE), one of Asia's leading online travel agencies (OTAs), has signed a cooperation agreement with the Tourism Authority of Thailand (TAT) as a strategic partner to support the TAT's Amazing 5 Economy framework, particularly the Platform Economy pillar, and to leverage digital platforms to deliver seamless travel experiences and drive tourism growth.

The three-year strategic partnership will boost the growth of Thai tourism by combining AirAsia MOVE's travel insights and digital platform capabilities with the Tourism Authority of Thailand's (TAT) "Five Things to Do in Thailand" campaign. Through joint marketing initiatives and co-branding campaigns, the collaboration aims to stimulate domestic and international tourism, create economic opportunities across Thailand, and strengthen the country's position as a leading global travel destination.

Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), stated: “This partnership with AirAsia MOVE is another important step towards promoting the platform economy, one of the five strategic pillars that the TAT is focusing on, alongside the lifestyle economy, the night economy, the subculture economy, and the circular economy, to strengthen Thai tourism. With its strong regional presence, AirAsia MOVE is a strategic partner that can help seamlessly connect online and offline travel experiences and leverage data-driven insights to support tourism development in both major and lesser-known destinations. Among other things, AirAsia MOVE is committed to promoting travel to UNESCO Creative Cities and green destinations, which are key pathways for the future of Thai tourism.”

Nadia Omer, CEO of AirAsia MOVE, stated: “This partnership with the Tourism Authority of Thailand is a crucial step in promoting regional tourism. By actively supporting the ‘Platform Economy’ pillar of the Amazing 5 Economy framework, AirAsia MOVE is ideally positioned to accelerate this growth. Over the next three years, we will leverage our extensive ecosystem and data-driven insights to translate traveler desires into tangible offerings, direct demand to local providers, empower local communities, and foster sustainable economic growth across Thailand.”

Together, TAT and MOVE aim to unlock new opportunities for Thailand's tourism ecosystem by leveraging technology, travel information, and regional networking to provide travelers worldwide with more seamless, meaningful, and sustainable travel experiences.

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