Bangkok, December 25, 2023 / TRAVELINDEX / Bangkok will once again host the upcoming Thailand Tourism Forum 2024. The highlight of the event, whose theme is "Time for Growth," will be Aditip Panupong from Google, who will provide insights into how AI is transforming the country's tourism sector.

The event, which will feature leading players and speakers from across the industry, including Patrick Both, Area General Manager, Luxury & Lifestyle Thailand, IHG Hotels & Resorts, will take place at the newly renovated InterContinental Bangkok and will begin on Monday, January 15th, at 3 pm.

Looking ahead to TTF 2024, Bill Barnett, Managing Director of C9 Hotelworks, said: “TTF has an innovative format that appeals to Thailand’s hotel owners, operators, tourism industry stakeholders, and the wider sector. Held at the beginning of each year, it is a vital platform for impactful dialogue within the industry. The event is expected to be of interest to a broad range of attendees. Tourism remains the flagship of the Thailand brand, but things are changing. This event will bring these changes into sharper focus, helping to better understand them and hopefully sparking change.”

The two-hour program comprises eleven segments, which address topics such as how Thailand has become the leading country in Asia in the field of lifestyle hotels, why chef-led gastronomy and Michelin-starred restaurants are influencing the traditional food and beverage offerings, and how hotel owners can assess the potential for repositioning and branding their properties in the tourism market after the pandemic.

Other key topics include the need for organizational development among hotel operators, data- and KPI-based insights into the performance and transaction market of the Thai hotel industry, the emerging trend towards glamping and outdoor accommodations, and a detailed analysis of the challenges and opportunities of the inbound markets from China, Russia, and India. Sustainability and environmental protection are just as important topics in the hotel industry as technological innovations. A one-hour prequel, the Thaiger Cage Hospitality Tech Pitch competition, will take place before the main event.

Organized by the hotel consultancy group C9 Hotelworks, the annual event is now in its 13th year and has continued to evolve thanks to fast-paced and open discussions, a focus on industry data and a dynamic, constantly evolving format that covers the latest trends.

TTF 2024 is presented by its leading industry partners InterContinental Hotels and Resorts, STR, Horwath HTL, JLL Hotels and Hospitality, QUO, AMCHAM Thailand, Delivering Asia Communications, Creative Concept AV, the Phuket Hotels Association, and the venue InterContinental Bangkok. Media partners are Thaiger Media and Travel Daily.

Participation in the event is free, but places are limited. Register here: www.eventbrite.com/e/thailand-tourism-forum-2024-13th-annual-edition-tickets-778891835447?aff=oddtdtcreator