Phuket, Thailand, August 28, 2023 / TRAVELINDEX / Accor has partnered with Amchase Phuket HP (Thailand) Ltd to launch the Handwritten Collection in Thailand. The Andaman Beach Hotel Phuket – Handwritten Collection is scheduled to open in the fourth quarter of 2023 and will redefine the guest experience at this iconic address.
The Andaman Beach Hotel Phuket – Handwritten Collection is located in close proximity to Patong Beach and offers 161 carefully designed guest rooms, each with a private balcony from which you can enjoy the natural beauty of the island.
With the hotel's rebranding, the first Handwritten Collection celebrates its premiere in Thailand, following the recent signing of the brand's first contract in Singapore. Dedicated to authentic hospitality and stylish design, the Andaman Beach Hotel Phuket – Handwritten Collection reflects the personality of its hosts and strives to create sincere and heartfelt encounters.
Guests are invited to experience an authentic journey where encounters reflect the warmth of the local community. At the heart of this mid-range hotel is an innovative culinary experience: the hotel's all-day dining restaurant has become a hub for gastronomic discovery. Separate restaurants offer pizza and Indian cuisine, while the bar provides a stylish yet relaxed setting for stimulating conversation.
For holistic relaxation, the spa offers treatments that reflect the character of the region and pamper both body and soul. This oasis of tranquility invites you to unwind and allows guests to recharge in a peaceful setting.
Nestled amidst lush vegetation, the swimming pool offers a tranquil setting for relaxation and sunbathing. The modern fitness center, equipped with state-of-the-art equipment, helps guests prioritize their well-being during their stay.
Garth Simmons, CEO of Accor's Premium, Mid-Range, and Economy divisions in Asia, stated: “The Andaman Beach Hotel Phuket – Handwritten Collection underscores our commitment to delivering an unparalleled guest experience. Partnering with Amchase Phuket HP (Thailand) Ltd. and opening this hotel marks a significant milestone for Accor in Phuket, one of our strategic destinations. We are delighted to offer our guests a unique combination of warm hospitality and stylish accommodation.”
Michiel Lugt, General Manager of the Handwritten Collection at the Andaman Beach Hotel Phuket, added: “We are delighted to be working with Accor on the launch of the Handwritten Collection in Thailand as part of the rebranding of our established hotel. We eagerly anticipate the arrival of our first guests, who will experience an oasis of tranquility – perfect for relaxation and meaningful encounters. We promise an unforgettable stay in the heart of Phuket.”
The Andaman Beach Hotel Phuket – Handwritten Collection is strategically located on Phuket's west coast, offering quick access to key attractions. Patong Beach is just a 2-minute walk away, while the cultural treasures of Phuket Old Town can be reached in 30 minutes by car. Phuket International Airport is conveniently located an hour's drive from the hotel.
The “Handwritten Collection” brand, launched by Accor in January 2023, comprises charming, individually designed hotels offering an intimate and stylish hotel experience. The brand aims to provide a diverse range of hotels with individual character, reflecting the personality and warmth of the hosts. Like a handwritten note, each host’s personal touches are subtly perceived throughout the stay – from a warm welcome that sparks an engaging conversation to freshly baked delicacies. Accor has already opened “Handwritten Collection” hotels in Australia, France, and Estonia, with plans to open more worldwide.
With growing anticipation for its opening in October 2023, the Andaman Beach Hotel Phuket – Handwritten Collection promises a refreshingly human experience – a genuine embrace, a warm welcome and the opportunity to make real connections.

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