Bangkok, Thailand, April 17, 2024 / TRAVELINDEX / The fashion show at the Jim Thompson Store in CentralWorld showcased the legendary collaboration between FitFlop and Jim Thompson and introduced the new lifestyle shoe collection “House on the Klong”.

A glamorous show kicked off a significant cross-industry collaboration between two iconic brands: FitFlop x Jim Thompson. To celebrate a summer full of color and style, Jim Thompson, the Thai lifestyle brand, together with FitFlop, the British manufacturer of innovative shoes, presents the exciting FitFlop x Jim Thompson collection "House on the Klong".

To celebrate the relocation and opening of the new CentralWorld store, a glamorous fashion show was held, attracting fashionistas and celebrities to witness the collaboration between two iconic lifestyle brands. The event generated great excitement as guests were given their first glimpse of the stunning, modern collection.

Renowned actresses and fashion icons such as Diana Flipo, Sirin “Chippy” Preediyanon and Phulita “Whan” Supinchompoo were present at the exclusive fashion show where the collection was presented, adding extra glamour to this spectacular event and collaboration and attracting the attention of trendsetters.

Nunnapat Verojanavat, Marketing Director of Jim Thompson, explained: “Last year, as part of our artist residency project, we collaborated with three outstanding Thai artists and brands, including Panpuri and Revested Miliano. One collaboration we hadn't previously considered was in the footwear sector. This latest partnership perfectly combines the strengths of both brands: FitFlop's technology and comfortable design combined with Jim Thompson's well-known, iconic prints. Together, they create an ideal combination.”

“Our ‘House on the Klong’ collection was inspired by Jim Thompson’s Thai house and combines images of traditional Thai architecture with organic designs straight from Mr. Jim’s garden. The result is a pattern that is truly unique.”

Venus Tsang, Head of Merchandising APAC at FitFlop, expressed her enthusiasm for the partnership with Jim Thompson, highlighting the successful fusion of FitFlop's intelligent technology with Jim Thompson's craftsmanship and creativity. She stated, "Each garment is biomechanically designed to promote optimal posture and natural movement, combining FitFlop technology with Jim Thompson's elegance. The 'House on the Klong' collection perfectly blends FitFlop's innovative technology with Jim Thompson's world-renowned prints."

The FitFlop x Jim Thompson collection presents five striking models that combine comfort, style, and artistic design. All models feature Jim Thompson's signature prints, inspired by the vibrant colors of the flowers and plants from the Jim Thompson house.

● The iQUSHION X JIM THOMPSON SLIDES offer a sleek design and advanced comfort technology, including highly elastic EVA with shock-absorbing cushions for optimal support. ● The iQUSHION X JIM THOMPSON LEATHER FLIP-FLOPS combine style with ergonomic design and offer unparalleled support thanks to highly elastic EVA and shock-absorbing cushions. ● The LULU X JIM THOMPSON LEATHER SLIDES feature a triple-density Microwobbleboard midsole for sophisticated comfort. ● The LULU X JIM THOMPSON LEATHER TWIST SANDALS combine sleek design with biomechanical precision, providing support and stability even during extended wear. ● The RALLY X JIM THOMPSON LEATHER SNEAKERS offer a combination of comfort and precise freedom of movement thanks to the Anatomicush midsole for lightweight cushioning.

“As a leading provider of over 40 world-class brands in fashion, cosmetics, watches, and technology, CMG focuses on innovation. The launch of the FitFlop x Jim Thompson ‘House on the Klong’ collection underscores our commitment to this vision. We are confident that the collection will delight our lifestyle fashion customers across Asia,” said Jitrudee Panitpon, Head of Fashion and Watches at Central Marketing Group (CMG).

The FitFlop x Jim Thompson collection is now available online and in select Jim Thompson and FitFlop stores worldwide. To celebrate the launch, customers who purchase one FitFlop x Jim Thompson item plus other items totaling at least 5,000 THB will receive an exclusive shoe bag worth 790 THB. This offer is valid for a limited time only and while supplies last.

About Jim Thompson: No brand embodies tradition quite like Jim Thompson, the Thai silk company founded in 1951 by James H.W. Thompson – an architect, art collector, bon vivant, and entrepreneur considered the driving force behind the revival of the Thai silk industry. The disappearance of Jim Thompson remains one of Southeast Asia's most fascinating unsolved mysteries. Today, Jim Thompson is an iconic, globally recognized lifestyle brand from Thailand, renowned for its exquisite silk fabrics and "Beyond Silk."